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            <li id="sub_1"><A id="" href="#" target=_self>What we do</A></li>
            <li id="sub_2"><a href="#" target="_self" style="" >Website design and build</a></li>
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                        <p>You want results and we want to help you achieve them. Over the years we’ve proved that the best way to do that is to keep it simple. So our services fall into 3 main areas; the creative and technical build of your website, the strategy behind it and fine tuning it to maximise its acquisition, retention and conversion. Of course we offer expertise within each of these fields in their own right but we’re also experts at bringing them together into a complete package that is carefully combined to maximise your bottom line.</p>
                        <p>Being more human than digital means we place users’ emotional and rational needs at the centre of this process. We talk to your customers wherever possible to gain insights – whether through qualitative, quantitative or usability research.  And it’s this knowledge that forms the basis of our creative, technical and strategic thinking.  All this means that you’ll end up with a complete package, whether it’s an ecommerce, website or online marketing campaign that really delivers for you.</p>
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            <h3 id="delivering_results" class="tertiary_title">Delivering results</h3>
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                      <P><EM>“Armfelt’s methodology has resulted in a very customer-led user experience, which is evidenced by the site’s high conversion rates, number of return visits and pages viewed.”</EM></P>
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                    <p class="quote_source">Mitz Dhanji, Brand Union</p>
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                  <P><EM>"Armfelt has helped us to understand our customer’s online behaviour and create a solution that makes the ordering process quick and easy.”</EM></P>
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                <p class="quote_source">David Lynn, Managing Director of MTV Networks UK</p>
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